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The Email Marketing Summit

 

 

 

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Highlights from the 2016 Email Marketing Summit

 

Lincoln Murphy- Sixteen Ventures

Lincoln Murphy helps businesses succeed by making their customers successful. For the keynote, he discusses how to use email to create powerful, authentic human connections built around trust.

 

John Knight- BusinessDEPOT

John Knight has a serious knack for making exciting content in the accounting and finance world. Check out his email marketing case study in regards to BusinessDEPOT and take away some awesome implementation tips.

 

Miguel Blanca Lopez- eBay



Miguel Blanca Lopez talks using data to drive relevant, interactive emails. He discusses tips and hacks for simple interactive elements, interactivity across devices and what the future might hold for interactive emails.

 

Kelly Newbery- Vision6



Through a mix of frequently asked questions, key content sources and input from the audience, Kelly answers some of the biggest questions in email marketing.

 

Kim Barnard- Urban List



Kim Barnard talks about the importance of storytelling in your emails, using emotion to capture your readers, and creating the perfect balance between your content and product.

 

Jade Kolber- Envato Marketplace

Jade Kolber discusses effective email for eCommerce businesses, including best practices around transactional emails and abandoned cart messaging, as well as things to consider when you have an international audience.