The Changing Face of Customer Experience: Creating a Conversational Strategy
Speaker: Kat Warboys, Head of Marketing, ANZ at HubSpot
About the session: The global pandemic has dramatically changed the way people buy and, more specifically, the online experience consumers have come to expect. Conversational marketing is fast becoming the way to meet these ever-rising expectations at scale. In this session, we’ll explore how you can implement a conversational growth strategy across marketing, sales, and customer services, and the technology you’ll need to make it successful.