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Email Marketing Report – Email Open Rates, CTR & Bounce Rates

Email Campaign Benchmarks – Average Email Open Rates, CTR’s and Bounce Rates Email marketing is an incredibly powerful tool for any organization. So, being able to prove that value, over and over again, and notice trends before the competition is …

How automated email marketing can amplify your content marketing

Creating a steady stream of original, valuable and educational content is no easy feat. If your content marketing team is anything like ours, you will devote many hours to the creation of guides, blogs, infographics and videos. All to increase …

Take Your Email List to the Next Level & How to Grow Your Email List

In the world of email marketing, your email list is one of your best assets. But managing it effectively feels like one big game. And it’s addictive. We’re segmenting, optimising, and personalising each email campaign to achieve a higher score. …

5 Subject Line Facts Revealed

Welcome back! Hopefully, you’ve read our last blog on debunking email marketing myths and now your curiosity is piqued. Chances are you’re realizing that email marketing is a bit of a black art mixed with data science and a lot …

7 Places to Find Email Newsletter Inspiration

Struggling to get inspired? Here’s how I get email newsletter inspiration. Newsletters have long been a staple in the business world. Everyone has a digital version and if you’re like me, it’s your job to make it happen on a …

The Marketer’s Struggle and the Art of Productivity

Need to master the art of productivity? Time is the most precious resource we have been blessed with next to our health. It’s the one thing we have total control over, even though it doesn’t often feel like it. We …

6 Email Etiquette Rules You Should Know

Email, like relationships, is both beautiful and complicated. Some are simple and easy, while some are just plain hard work. And yes, I’m still referring to both. Sent from one human to another, emails can inspire friendship, cooperation, and legendary …

5 Subject Line Hacks to Increase Email Open Rates

They say you should never judge a book by its cover. It’s a wise idea, but unfortunately it’s easier to say than do. It’s human nature to make split-second decisions, which actually helps us move through life with ease. When …

Debunking 4 of the Hottest Email Marketing Myths

When it comes to marketing, it seems that while we were sleeping everyone became an expert in marketing. Whether it’s Chris in accounting declaring that Tuesday is definitely the best day to send emails or Janet from HR insisting on …