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5 Subject Line Facts Revealed

Welcome back! Hopefully, you’ve read our last blog on debunking email marketing myths and now your curiosity is piqued. Chances are you’re realizing that email marketing is a bit of a black art mixed with data science and a lot …

7 Places to Find Email Newsletter Inspiration

Struggling to get inspired? Here’s how I get email newsletter inspiration. Newsletters have long been a staple in the business world. Everyone has a digital version and if you’re like me, it’s your job to make it happen on a …

The Marketer’s Struggle and the Art of Productivity

Need to master the art of productivity? Time is the most precious resource we have been blessed with next to our health. It’s the one thing we have total control over, even though it doesn’t often feel like it. We …

6 Email Etiquette Rules You Should Know

Email, like relationships, is both beautiful and complicated. Some are simple and easy, while some are just plain hard work. And yes, I’m still referring to both. Sent from one human to another, emails can inspire friendship, cooperation, and legendary …

5 Subject Line Hacks to Increase Email Open Rates

They say you should never judge a book by its cover. It’s a wise idea, but unfortunately it’s easier to say than do. It’s human nature to make split-second decisions, which actually helps us move through life with ease. When …

Debunking 4 of the Hottest Email Marketing Myths

When it comes to marketing, it seems that while we were sleeping everyone became an expert in marketing. Whether it’s Chris in accounting declaring that Tuesday is definitely the best day to send emails or Janet from HR insisting on …

5 Ways to Sharpen Your Content Marketing Skills

Words. These powerful little critters can pack a serious punch. When strung together just right, they’ll breathe life into your brand and help you become the best friend your customers never even knew they needed. But when these letters go …

From Crickets to Crowds

It’s email marketing for the win… again. And why not when email still drives better conversions than any other marketing channel including search and social? There’s no denying that email is the ruler of the marketing kingdom. But when it …

Mobile Marketing and the Power of the Pocket

Imagine yourself as a marketer from the dark ages. I’m talking really dark… like in 2005 when Britney still had her original hair. You settle into your desk and turn on your noisy dial-up internet and start your beloved orange …