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5 Ways to Sharpen Your Content Marketing Skills

Words. These powerful little critters can pack a serious punch. When strung together just right, they’ll breathe life into your brand and help you become the best friend your customers never even knew they needed. But when these letters go …

From Crickets To Crowds

It’s email marketing for the win… again. And why not when email still drives better conversions than any other marketing channel including search and social? There’s no denying that email is the ruler of the marketing kingdom. But when it …

Mobile Marketing and the Power of the Pocket

Imagine yourself as a marketer from the dark ages. I’m talking really dark… like in 2005 when Britney still had her original hair. You settle into your desk and turn on your noisy dial-up internet and start your beloved orange …

How One Company Grew Their Leads by 300%

In the underbelly of the marketing world, marketing tactics are slugging it out. The competition is intense for both dollars and attention, which makes the fight a never-ending battle. Regardless of who reigns supreme today, victory is just a fleeting …

Get Your Next Product Launch into the Stratosphere

Hey you! Yeah, you. The mildly terrified human reading this right now. So you’ve been challenged to make your next product launch hit the stratosphere. Yeah, it’s a big responsibility. As marketers, we all know that going viral isn’t easy or …

Email Sends: Too Little, Too Much and Just Right

Email is a brilliant tool to connect with your customers. Aside from its infallible performance, it can help you achieve some serious results. It’s a secret weapon when it comes to driving website traffic, selling more stuff, and increasing the …

How to Become a 10 Out of 10

Swiping isn’t just for Tinder anymore. Mobile device owners are getting swipe happy in their inbox too. The truth is that if your email isn’t an absolute stunner, it’s not going to make a great first impression. And that means …

The 4 Deadly Sins of Email Marketing

So, you have created a kick a$$ email campaign and your boss is going to love you for it. You think to yourself, “Brad, you beautiful genius, you’ve done it again!” After the sun rises the next day, your mood …

6 Tips to Making Emails People Want

Getting people to read your emails is easy, right? Sure it is. All you have to do is write some truly amazing content… If only it was that simple! Opens are awesome. Who doesn’t want more? But that’s only half …