One of the major barriers to an email being successful is the possibility of it being marked as spam. To the email marketers’ horror, 69% of recipients mark an email as spam before they even open your email. But recipients marking your emails as spam is just one challenge in the deliverability gauntlet. Before your recipient has a chance to decide if your email is spam, their email provider’s filter passes judgment. And there are many factors taken into consideration. However, one thing both your recipient and their filter look at, are the words in your email’s subject line and content.
The big issue here is, spam filters learn what characteristics are “spammy” by looking at spam emails. Which makes sense. But unfortunately for many businesses, spam emails often emulate sales emails. Which has lead to a lot of sales language becoming potential spam trigger words. This means genuine sales emails are sometimes mistakenly caught up in spam filters.
Remember, the words of your email are just one of the many factors a spam filter will use to determine spam status. For instance, emojis, although attention-grabbing in some cases, could increase the chance of being marked as spam. Including a word from this list does not mean your email will definitely be marked as spam by a filter. However, use too many of them, or repeat one of them too many times, and you may increase the chance of that happening.
Here are 100 common spam trigger words that might risk setting off filters when used too often:
| Act now! | Apply now! | Call now! |
| Don’t hesitate! | For only | Get started now |
| Limited time | Great offer | Instant |
| Now only | Offer expires | Once in a lifetime |
| Order now | Order today | Special promotion |
| Urgent | While supplies last | Bonus |
| All new | Amazing | Certified |
| Congratulations | Fantastic deal | For free |
| Guaranteed | Outstanding value | Risk free |
| Satisfaction guaranteed | Free | Free! |
| Free trial | Free consultation | Free gift |
| Free membership | Free offer | Free preview |
| Free sample | Free quote | Sign up free today |
| Deal | Giving away | No obligation |
| No strings attached | Offer | Prize |
| Trial | Unlimited | What are you waiting for? |
| Win | Winner | You’re a winner! Won |
| You have been selected | #1 | 100% free |
| 100% satisfied | 50% off | One hundred percent guaranteed |
| Click below | Click here | Increase sales |
| Increase your sales | Opt in | Open |
| Sale | Sales | Subscribe |
| Chance | Sample | Satisfaction |
| Solution | Success | Cards accepted |
| Full refund | Affordable | Bargain |
| Best price | Cash | Cash bonus |
| Cheap | Credit | Discount |
| For just $ | Lowest price | Save big money |
| Why pay more? | Buy | As seen on |
| Buy direct | Clearance | Order |
| $$$ | Marketing solutions | Join millions |
| Name brand | No questions asked | Giving it away |
| Best rates | Compare | Drastically reduced |
Email spam filters learn more with each and every email received. And with 281 billion emails sent per day, they’re learning fast. Staying up to date on spam trigger words alone is difficult. Keeping on top of all the other spam triggers is almost impossible to do on your own. Luckily, for Vision6 users, in-built spam compliance tools handle this. And with the option to view each email’s spam score, tweaks can be made before each send.
If you want to send more and worry less, create your free Vision6 account today.
