It’s the most exciting time of year… Especially for marketers!
Love them or hate them, this is the prime time to up your email marketing game in to capitalize on that holiday revenue. Online sales are up every year, with email marketing playing a crucial role in generating that revenue. Unfortunately, that also means there will be more competition in the inbox over November and December.
So, I wanted to share my top 5 ways you can make your holiday emails really stand out.
By making the emails personal, using data to segment sends, finding awesome images and going all out with graphics and GIF’s, we can really start doing some great things in the inbox and get attention onto our emails.
As always, looking at your reports will give you a lot of insight into how to improve your holiday campaigns and if you want to see how your results stack up, be sure to check out our monthly Email Metrics Report.