It’s kind of obvious but having more subscribers on your list means you’ll be emailing more people and therefore able to generate more leads and sales. But what’s interesting is that list growth often gets chucked in the too hard basket.
And while it can be hard to find the time to work towards growing your business when your days are already jam packed, growing your email list needn’t be a time consuming, laborious task. This guide outlines easy ways to grow your database and keep it clean..
You might be wondering why it’s important to keep your list clean? If you send to a disengaged email list your campaigns will generally severely underperform. Plus repeatedly sending to stale email addresses can impact your sender reputation. Luckily we’re here to help you maintain a clean and healthy email list!
We know you can’t just add any random person to your list and expect to get better results. You need to add people who are genuinely interested in what you have to say and have given you permission to email them.
Yes you want to be emailing more people and have a bigger email list, but you also want that list filled with high quality contacts who are likely to buy from you at some point. So what’s the best way to increase your list with quality contacts? Offer people something of value and ask them to provide an email address in order to access it. Here’s a couple of ideas to get your started.
Now we know we need to offer our subscriber something of value to get people to subscribe. To physically do this you need an easy way for people to provide their email and request your incentive. This is where a well designed web form comes in.
Web forms can be used for many things and they come in all shapes and sizes. But when it comes to using them to grow your list by offering content, there are a couple of key things things to keep in mind. Your web forms must:
Right, now that we’ve got our subscription forms sorted it’s all about getting them in front of your customers! If people are going to submit your form, they obviously need to find it first.
A large number of your website page views most likely come from your home page. So if this is where the action is happening it’s important you can capture email addresses here. This is where list building technology comes in.
If you’re keen to get started with this sort of list building technology there’s a bunch of different platforms you can use. To keep your list building practice as simple as possible our plain HTML forms make it super easy to integrate with tools like...
There’s a common misconception that email marketing and social media need to compete against each other. In fact, they actually compliment each other. While it’s great to have a huge following on social media, it’s important that you capture their email addresses as well - that way you own the data, rather than it being in the hands of a third party like Facebook or Twitter.
A great way to grow your list is to leverage your existing subscriber’s networks. That way you access a bunch of people that would otherwise be outside of your reach. The key to this is to create really valuable content that your subscribers will want to share. But that’s a whole different topic! Here’s a couple of ways to leverage your content.
If someone is making a purchase from your business they’re clearly interested in your products or services. During the purchase process is the perfect time to invite people to subscribe as you know they’re engaged.
Now that we’ve well and truly covered online opportunities, it’s well worth your time to investigate ‘real world’ opportunities. Even though the e-commerce industry is booming it’s important to remember that almost 92% of sales still occur offline, so you don’t want to miss out on the chance to convert your customers to subscribers.
If you’re just starting out in email marketing, or you’re looking to expand your reach, it might be tempting to purchase a marketing database as a quick solution. List buying is illegal in Europe and Canada, and although it is still common practice in the US, there are few reasons why we strongly recommend you never buy a list.
To help you maintain a clean list and the best possible deliverability rates, we recommend considering having a double opt-in process set up for your contact lists. A double opt-in process is where a contact who subscribes is asked to confirm their subscription to your list by clicking a link in an email which is immediately sent to them when they subscribe. Using the double opt in method will improve your deliverability rates and reduce spam.
As a team you should create the definition of an inactive subscriber. For example, you may decide that if a contact has not opened any of your emails for 6 months, they should be classified as inactive. How you classify an inactive subscriber will also depend on the frequency of your sends. A company that sends emails weekly will have a shorter time frame for identifying inactive subscribers than one that emails every 6 months.
Set up an automated campaign to win back your inactive subscribers. As you work so hard to build your list in the first place it’s important to give your subscribers ample opportunity to stay on your list before considering removing them.
Take for example the re-engagement email below from Type form, a gentle last chance attempt to re-engage a subscriber before removing them from the database.
The thing to remember with any re-engagement campaign is that you need to do something different to the email marketing you normally send. If a subscriber is disengaged you need to really grab their attention to get them to open this campaign.
It’s really important to note that with all of the above suggestions, you need to be explicitly clear about what you’ll be using people’s email addresses for.
It isn’t about being sneaky and collecting emails without people realising, it’s about creating opportunities to encourage people to willingly sign up for your newsletters.
If you're ready to get more customers and grow your email list, start free with Vision6 today. Create awesome webforms to collect leads and send automated campaigns to nurture them.