Swiping isn’t just for Tinder anymore. Mobile device owners are getting swipe happy in their inbox too. The truth is that if your email isn’t an absolute stunner, it’s not going to make a great first impression. And that means it might get the dreaded swipe left. Turn the other way and be matched with your reader as your first step on your way to a lifetime of happiness.
It would be nice to think looks don’t matter, but they do. And here’s proof. Studies indicate that visually stunning emails get noticed 650% more. 650%?! Well what are we waiting for? If you want to stop readers in their tracks, here’s a quick guide on how you can become a true 10 out of 10 and design emails that wow.
1. Be a looker to hook them in.
With lots of fish in the sea, you’ve got to be quite the catch. Let’s face it. To get noticed it helps if you’re ridiculously good looking. So how does this philosophy apply to your inbox? Hint: It’s exactly the same. You can blow their minds with stunning emails that they simply can’t take their eyes off. Go on. Unleash your inner swan and be so good looking it hurts.
2. Let your personality shine.
All beauty and no brains might get you a date, but it’s probably not going to last. Once you’ve reeled them in with your incredible looks, you’ve got to dazzle them with your gorgeous personality. In the world of email, this is the time to really show your readers what you’re made of. When it comes to dating, err I mean email marketing, it helps to remember to bring your A-game. Although you’re speaking to a group of people, the best trick is to think of how you can make each person feel like you’re talking just to him or her. Spice up your reader’s inbox and get really personal with each message.
3. Seal the deal.
Because a great catch like you isn’t going to wait around forever, let’s give readers a reason to act now. Try giving them a gentle nudge that will compel them to take the plunge. Have you thought about instilling a sense of urgency to transform passive readers into excited new customers? Countdown timers are a great way to help people spring into action because it’s now or never. Since no one wants to miss out on a sweet deal, use it to your advantage and watch your email marketing results pour in.
Use these tips to lead with your best foot forward and watch how fast they put a ring on it.
Now you know the secret formula to drawing in an audience and being simply irresistible. Go on you little heart breaker. Get out there and make it happen!